Call us: 250-372-7777

About Us

Trusted jeweLlers in Kamloops

Fifth Avenue Jewellers comes from humble beginnings. Starting in 1979 under the name "Unique Creations Ltd.", the small jewellery store owned by Doug and Lanie Smith mainly sold gold products provided by Lanie’s cousin from Eastern Canada. The small store eventually grew into what it is today - Kamloops premier diamond, watch and jewellery retailer. 

Humble beginnings 

Originally, a small kiosk was opened in the city market, and then a shop in North Hills Shopping Center. In the meantime, Doug was taking goldsmith courses and running the first workshop, which was in their home while their children were young. In September 2002, Fifth Avenue Jewellers was given the opportunity to open a freestanding store in the Wal-Mart complex. This 3,400 square foot store is the largest jewellery store in the interior, featuring a full line of quality diamonds, jewellery and watches. A long-term relationship with suppliers gives them access to exceptional pricing, which allows them to remain very competitive with big-box stores. Eventually, both Richard and Kevin chose to become involved in the jewellery business. Richard was trained in Los Angeles at the Gemological Institute of America, and Kevin took an extensive two-year course in Kamloops, to be a certified goldsmith and custom jewellery designer. 

Forward focus

The objective at Fifth Avenue Jewellers is to ensure that each customer experiences their service as the best in the retail industry. By constantly seeking out new products, exceptional quality, and new innovations at an affordable price, they remain the first choice for jewellery in Kamloops.
Woman with various types of bracelets in Kamloops

Memberships and affiliations 

We're proudly partnered with the following local and national jewellery organizations:
  • Canadian Jewellers Association
  • Shelfspace
  • Canadian Diamond Code of Conduct
  • Jewellers Vigilance Canada 

A source of community support in Kamloops

The staff of Fifth Avenue Jewellers is extremely thankful for the support we've received  over the years from the local community, and we always try to return the favor. We're actively involved in the Kamloops area and donate to a number of local sports teams, charitable organizations and small businesses. Read on to learn more about our community involvement! 

Community involvement 

Fifth Avenue Jewellers is proud to announce that we are now the “Official Jeweller of the Kamloops Blazers”. Support your Kamloops Blazers www.blazerhockey.com and look for our spot, ice level on the boards next to the Blazers bench, as well as our ad above the Blazers roster in the game day program. Go Blazers go!
  • Captain Village Marina, Northshore Community Association
  • St. Ann's Academy, "Believe in Tomorrow" Golf tournament
  • Barriere & District Chamber of Commerce
  • Crohn's and Colitis Foundation of Canada
  • CSGNA Canadian Society of Gastroenterology Nurses & Associates
  • Changes Hair Studio and Spa, Watercan
  • Operation Red Nose
  • CNIB, vision health vision hope
  • Kamloops Regional Correctional Centre, Dawn Cawdell Memorial Golf Tourament
  • CIBC Run for the Cure Golf Tournament
  • Royal Inland Hospital Foundation, Patient Care Equipment Fund Raiser
  • St. John Vianney Parish
  • Mt, Paul, Kelsey Young Hodgkin's Disease
  • Kamloops Hospice Association, "Evening to Remember"

Sponsorships and donations

Fifth Avenue Jewellers thanks you for your request of a donation. In order to support as many causes as possible we have designed a proven sponsorship system that has a greater potential for earnings than we would be able to donate.

We would be pleased to offer your organization our product at a significant discount for the purposes of a silent auction, raffle, or draw. We have had great feedback and a 100% success rate with this program. For more information or to set up sponsorship please contact Rich Smith at (250) 372-7777.

Who we support

Organizations we have supported:
  • Ducks Unlimited
  • Sun Peaks Fire Department
  • Kamloops Art Gallery
  • SD73 Elementary and Secondary
  • Kamloops Minor Hockey Association
  • Aberdeen Hills Golf Course
  • Royal Inland Hospital
  • Kamloops Food Bank
  • AIDS Society of Kamloops
  • Kamloops Hospice Association
  • Kamloops Lions Club
  • BC Cancer Society

Visit us today in Kamloops! 

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