Pandora

Back in 1982, the jeweler’s shop that would one day become PANDORA was established by the goldsmith P. Enevoldsen and his wife in modest surroundings on Nørrebrogade in Copenhagen, Denmark. They often travelled to Thailand in search of jewellery for importing, and as demand for their wares increased, the company focus shifted to the wholesale business.

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. The PANDORA jewellery is sold in more than 55 countries on six continents through over 10,000 points of sale, including close to 500 PANDORA branded concept stores.

PANDORA employs over 5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewellery It all started nearly 30 years ago. Back in 1982 a jeweller’s shop that would one day become PANDORA was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie. In 2000, PANDORA’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, and in the following years, driven by a growing and encouraging demand, the company began to expand internationally, entering new markets such as the United States in 2003 and Germany and Australia in 2004.